|
Retail Landscape Redefined
 |
| Meyers |
Speaker: Al Meyers, Retail Forward, Inc.
The economic shocks of the past two years have created new marketplace realities retailers must understand and respond to now. In this powerful and fascinating presentation — by one of America's top retail strategists — discover the fundamentals of the post-recession retail landscape and how they will impact both retailers and their suppliers.
You will learn:
- Who — new roles for Boomers, Gen X, Gen Y and Millennials in the recovery.
- What — new reasons for purchasing and new requirements for successful products and services.
- Why — changed buying behaviors and attitudes and the new shopping norms.
- Where — new retail shopping patterns and competitive dynamics.
Talk Back: Conversation With Al Meyers
So things have changed. What does that reallymean to you? Ask questions, explore opportunities and talk about how the new retail landscape impacts florists during this powerful, give-and-take discussion with one of the country’s top retail strategists.
 |
 |
| Penn |
Sparks |
Capturing the Gen Y Consumer
Speakers: Kate Penn and Jennifer Sparks, SAF
Flowers are ageless, but marketing them is nOt. Today’s 20-somethings think about and buy flowers very differently than their parents and grandparents. If you want to reach them, you have to think differently too.
Explore results from SAF’s Generations of Flowers Study and find out what other retailers are doing to connect with Gen Y customers. You will learn:
- What Gen Y consumers think about flowers.
- Which designs, merchandising approaches and messages appeal to them.
- The best ways to reach them with your marketing.
- How other retail florists successfully attract Gen Y business.
Generating the New ROI —Return on Involvement
 |
 |
 |
| Conforti |
Yelverton |
Wittenauer |
Retail Panelists: Art Conforti, Beneva Flowers & Gifts; Robbin Yelverton, AIFD, MCF, PFCI, Blumz by...JR Designs; and Kris Wittenauer, Diehl Florist, Inc.
Engaging your customers — getting them actively involved with your business — is a critical element of success today. But how do you make it happen and generate a return on that involvement? You will learn:
- How to use loyalty programs, social net-working, coupons, your Web site and more to engage and captivate consumers.
- What others are doing to build powerful, profitable long-term relationships with their customers.
 |
| Sogueco |
Attracting and Keeping Customers For Your Online Shop
Speaker: Renato Sogueco, SAF
Your salespeople are the heartbeat of your shop as they interact with customers every day. But does your online store have a pulse? Your ability to drive customers to your online store, get them to buy and come back for more, will determine your success in the post-recession climate. You will learn:
- How to manage your online shop like the true retail branch it is.
- What brings passers-by “in” to your online store and what makes them stay to see what you have to offer.
- Online sales techniques that turn shoppers into buyers.
- How to find problem spots that are undermining sales.
- How to turn a first-time buyer into a repeat customer.
Hands-on Online Workshop
You’ve heard about key trends. You know more about generational attitudes. You’ve talked strategy, and objectives and purpose. Now bring your laptop and take it to the next step at this hands-on session. You will learn:
- How to set up a blog, social networking site or loyalty program.
- Simple ways to begin analyzing your Website with free Google Analytics.
- Why Search Engine Optimization works and how to get started.
See the Schedule at a Glance
|
